Following the framework of the ongoing city branding campaign Be Berlin, a similar branding aiming to outline Ku'damm - Be Ku'damm - was developed, on the occasion of the 125-year anniversary of Germany's Champs Elysée. The leaflets and all the information are available from the kiosks opposite the KDW, another strong brand of West Berlin.
"Ich bin ein(e) Berliner(in)" at Central Station |
Leaflets, souvenirs, information - nice memories of the big city |
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