Be Ku'damm

Following the framework of the ongoing city branding campaign Be Berlin, a similar branding aiming to outline Ku'damm - Be Ku'damm - was developed, on the occasion of the 125-year anniversary of Germany's Champs Elysée. The leaflets and all the information are available from the kiosks opposite the KDW, another strong brand of West Berlin.

"Ich bin ein(e) Berliner(in)" at Central Station

Leaflets, souvenirs, information - nice memories of the big city

Berlin it's having its own cosmetics brand

Berlin is one of the best branded city in Europe, with various creative projects underway, outlining the diversity and complexity of the city. From the development of this process many individual brands developed, aimed to answer the needs and demands of the population of the city. As natural food and natural life is one of the main concerns of most part of the Berliner, a company created a vegan brand of cosmetics i+m Naturkosmetik. 

It's using 100% certified organic cosmetics, 100% vegan and 0% animal testing, preservatives and parabenes. It manufactures Berlin and Berlin is part of its identity. Berlin is a brand nurturing ideas for other brand using its prestige and values.

The soap smells as a green sweet

Shower gel with a menthol smell

I already tried some of the projects and found them refreshing and healthy.

East Side story