Freitag, 29. April 2011

The foreigner in Berlin

While preparing several posts and articles about Berlin, I tried lately to draw the portrait of the usual tourist visiting Berlin. Including those deciding finally to start an expat life here. The audience you are writing for it's always very important, not only for creating successful basic products, but also for increasing your readership. Sounds very materialistic, but this is the reality.

The element of the portrait I identified by now are:
- age: 20-40 age, educated, exposed to cultural influences
- creative, interested in new things and alternative cultures
- middle-class, moderate income
- curious to explore unknown parts of the city
- previously informed about the city, its history and opportunities
- more interested to discover new and unique things about the city, than to be told over and over again the history of the WWII and Cold War. They know it already.
- the minimum stay is of three days. the maximum: the rest of the life
- traveller by passion, with a multicultural background and exposure
- English-speaking
- if a family with kids, they are traveling together
- Berlin is most likely their first and only window to Germany (hence, high risks of misunderstanding)
- open to know new people

Did I forget something?
Any other suggestions?

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