Berlin is often branded as a creative city, where startups are mushrooming at every corner and hipsters are the standard of success. I don't like stereotypes - at all - and I am always trying to find out things that are not necessarily obvious, and this goes both with ideas and people. Thus, I launched my own research, Made in Berlin, looking for different success stories of the city.
For this week, read the story of Julia Muthig, the creative mind of Lillika Eden, an interesting design concept.
She was born near Frankfurt, in Hofheim am Taunus, and started her love story with drawing as a kid. With 17 years, she spent one year in Japan as an exchange student, where she got to know the language and the culture. Back home, Julia decided to pursue her dream and studied Fashion Design in Zurich. 'Since it always was my dream to have my own Fashion Label, I founded Lillika Eden and was able to start last year working full time at it and realizing my first collection called Pure for autumn/winter 2014/15', she said.
Here is a short interview following a discussion and an overview of the collection I made a couple of weeks ago:
What is the main concept of your business?
We unite sustainability and elegance with premium quality and a fair and
local production and are located in Berlin, Germany. With “Pure”, our first
collection, we offer clothes for women made of organic materials with simple
and clear shapes and lines in sizes 32 – 46. In this way, we as a young label
are responding to the needs of wearers rather than those of the fashion
industry. For us, beauty is not a matter of clothes size.
Why did you choose Berlin?
I always was connected somehow to Berlin, because my whole family is coming
from here. Only I was born and raised near Frankfurt am Main, as my parents and
grandparents moved away from Berlin before I was born. But a big part of my
family is still living here.
But Berlin is also known for its creativity and has become the fashion
design capital of Germany, so I thought Berlin would be perfect to start my
fashion label.
Berlin offers a lot of big events throughout the whole year, with a lot
media attention. For me as a fashion designer the most important is the
Mercedes Benz Fashion Week that takes place 2 times a year. Berlin has a lot of
interesting people and companies that make it possible for me to realize my
collections. This city has everything you need for private as well as business
life and is especially beautiful during the summer months when the sun is
shining and everything is green and in full bloom.
What are your business plans for 2014?
In January we started the year with the Fashion Week in Berlin and
presented our first collection in the Green Showroom. Further we are now
working on an online shop for our label as well as our new collaboration
partner that produces eco-friendly detergent and goes really well together with
our sustainable clothes.
Of course we are planning also the next collection and to attend the
Fashion Week again in summer.
Photos provided by Lillika Eden
:)
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